I saw this and found it thought-provoking:
Our collective attention spans are, according to this, shrinking to a little less than a goldfish thanks to social media. So much of marketing (the field in which I work) in business, in personal blogs, and in advertising is focused on getting Key Words and Shorter Copy and Bullet Pointed everything. I wonder what percentage of people who clicked on that link in youtube actually watched the whole thing. I mean, it’s over three minutes long. Sigh…
And, it seems we’re becoming this way alone. Social media has played a large role in turning a lot of people into hermits with goldfish brains in real life.
Social media is a wonderful tool, but like everything, when used to excess, it breaks the very thing it was supposed to enhance.
What do you think?